Doug Bruns

Bullet Point Number 2: Imagine “What if?”

In Business, Creativity on February 18, 2013 at 6:00 am
Book Series: Inside the Minds

Book Series: Inside the Minds

I contributed a chapter to a business book a few years ago. The book was part of a series called, “Inside the Minds” (Aspatore, 2002). My contribution, specifically, was in a book called, The Entrepreneurial Problem Solver. Other Inside the Minds books focus on venture capital, economics, personal success, and so forth. For a reason I’ve yet to fathom, I am now transcribing the chapter. Perhaps why I’m doing this will become apparent at some point–to me, I mean. Regardless, I close the chapter with a list–and we know how much I like a list. I thought I’d share it with you.

  • Be creative
  • Imagine “What if?”
  • Challenge the status quo.
  • Train for the summit every day.
  • Quest for leadership where it is not apparent.
  • Where leadership is apparent, strive to make it better.
  • Do not give up until it is physically impossible to satisfy a business need.
  • Fill the organization with complementary talent.
  • Be lean and never spend more than you have.
  • Honesty will earn trust.
  • Expect more
  • Have fun

It is obvious to me now that my business life was not significantly different from my current, non-business, life in the important particulars. Specifically, as an entrepreneur I was, by definition, not part of the herd; rather, I built a tribe. The ruling mantra, particularly during the early start-up, was that of creativity. In fact, my chapter had the clunky title, “Did I Say Entrepreneurialism? I Meant Creativity?” And, like much I think is right about how to live, starting a business and growing it is an exercise in vision, simplicity, and discipline.

In a significant way, business never provided me the degree of satisfaction I observed it often provided others. That restlessness is constant; it was then and it is now, and circles back to the question of imagining “What if?” If there were to be any wisdom a person might impart it should be close to this.

Thanks for reading. And to my last point above, Have fun!


  1. I watched a presentation on the success of Entrepreneurs on the other day and there the speaker gives us the characteristics of an Entrepreneur- One of them was the being a Problem Solver. I thought about it for a bit and realized how in being a problem solver one must first become a problem seeker.

    If we can take time out to assess our world and see whats missing we can then apply our skills to solving the problem… I guess what I’m trying to say is that we need to be more curious about the world around us and look for better ways to make it better in every way possible 🙂


    • I applaude your logic, Festival King. I think to stretch it just a tad further, if you were to change “problem seeker,” to opportunity seeker you’d sharpen the point. What is an opportunity, anyway, but a problem waiting to be solved? Regardless, staying curious, as you say, appears to be a critical point to staying on the journey and off the couch. Thanks for sharing your observation.

I welcome your comments. Thanks for reading.

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